Organic Foods & Beverages Making Splash Amongst the Health & Fitness Freaks!

Last day as I was scrolling down my newsfeed, I bumped into seven videos published by seven different sources but all them trying to convey the same message. Go organic! I wasn’t surprised although since this is the one topic, I get to hear everyday at work, at gym, at the grocery store, and occasionally at the beauty parlor. Organic has become a buzz word today. The first time I heard about organic lipsticks, I was taken aback. Then, I had little knowledge about the gravity of the term. But today, organic makes a lot of sense for me and I’m quite sure even you’ve become quite accustomed with the concept. The increasing trend of fitness and healthy living has encouraged the population around the world to take up new ways to wellness. Amongst the other tried and tested methods, adopting to organic food and beverage has been a popular practice today. So, what this organic food and beverage hype is all about? Let’s dive in.

Organic foods and beverages are largely manufactured with the application of natural and farm fresh raw materials. Often you would come across commercials showing a farmer, all sweaty, burning in the sunrays, working hard, only to extend the nutrient full portion of his farm to you. Well, it doesn’t have to be so dramatic, but yes, the representation is true. The production process of organic goods does not include the usage of additives, pesticides, and chemical fertilizers. The incorporation of chemicals and technology in food production makes it lose the nutritional content. Injecting growth hormones in cattle, bioengineering, synthetic ingredients, ionizing radiation, and sewage sludge are some of the techniques that deplete food value to a large extent. Technology and social media have made the global population more aware about their health. Additionally, people are getting extremely conscious about preserving the environmental balance. These factors have been significantly responsible for spurring the global organic food and beverages market. In this context, it is important to shed light on the origin of organic farming.

The concept of organic farming came into existence as a response to the wide adaptation of input focused farming since the inception of World War II. The technological advances happened during the initial phase of the century coupled with the food scarcity witnessed during the war led to the practice of organic farming. This means people started becoming self sufficient and started to grow their foods by themselves. The first half of the last century witnessed the availability of synthetic fertilizers at affordable costs. Machineries and new technologies were quickly taking over manual labor. Farmers around the globe felt threatened with the gradual industrialization of the agriculture sector. They anticipated that this kind of farming will have ill effect on health as well as environment. The farmers felt the need of further studies and research on increasing the longevity of their farms without the interference of chemicals in the process. They kept in mind that while developing such farming approaches, none of the living animals are harmed. Also, upholding the ecological balance was their top priority. This is when the idea of organic farming germinated.

Organic foods and beverages, however, cannot be confused with products having labels like hormone free, natural, or pesticide free. As per the guidelines provided by USDA, items having at least 95% organic content meeting the standard usage terms, should bear the organic label on it. Manufacturers are permitted to use the USDA organic tag while promoting their products. The 100% organic tag can be put on products containing 100% organic ingredients. A food or beverage can be tagged as organic only when a certifier approved by the government visits the farm to ensure the standards laid down by USDA are met.

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